It is very difficult to judge best TV Commercials as most of them tend to be creative to attract maximum attention. I was studying deep on this topic with a friend of mine who is a BMM student and I found out various results.

In my view the best advertisement is which fulfills following things :

1. A clear message sent to public’s mind.
2. Actions match what is being tried to convince.
3. Even when you close your ears tight you can understand what you see. (Means without hearing the audio of the ad you understand the meaning at the first instance)

Best Indian TV Advertisements :

We enlist two of them one is Vodafone ZooZoo’s and Second is Mentos .

ZooZoo’s :

Mentos :

Which Indian Advertisement do you like ?