by Chirag on November 23, 2009
Godrej is launching the world’s lowest-cost refrigerator will be launched in March. The bullock cart stops in one of the dusty alleys in Osnamabad, a small town in the Marathwada region of Maharashtra. And two village girls, dressed in traditional Marathi Kasta Saree, step out in style with the products they have helped co-create with [...]
e Choupal is an initiative of ITC Limited (a large multi business conglomerate in India) to link directly with rural farmers for procurement of agricultural / aquaculture produce like soybeans, wheat, coffee, and prawns. e Choupal was conceived to tackle the challenges posed by the unique features of Indian agriculture, characterized by fragmented farms, weak [...]