It’s some time funny to see how Indian PSU’s market themselves. Here is a funny though interesting advertisement/ hording I came across of BSNL. I am still figuring out how can such a big brand market in such a way? Thumb rule in advertisement is to keep the advertisement catchy, even though this advertisement is catchy it is not conveying the true message [...]
Mgmt & Marketing
Ambush Marketing strategy has been on a rise since the last few years. It is a strategy where a brand attaches itself to a major event without actually paying the sponsorship fees. Samsung has been indulging in Ambush Marketing against Nokia and Apple from the quite some time. Well there were reports of Samsung ambushing [...]
India has a population of over 1.1 billion people and about 70% of the population stay in rural India. Well our marketers can’t really miss this, specially the once who are in FMCG domain. We recently got introduced about a company named – Vritti i-Media which advertises in Rural India in its own unique ways [...]
How to effective advertise in local markets? A guest post written by Crystal J. Briscoe. Local Business: Talking about customer services, local businesses quite often provide better deals as compared to others. Such improved customer services programs by local or small scale business actually depict there motivations to excel in their respective areas. At the [...]
Marketing is all about presentation the way you show your product to your customer. There are few lessons on Marketing & Management which one can learn from Sholay & Band Baaja Baaraat. Here are few awesome quotes on Marketing in this PPT: Have some thoughts to share? Comment!
It was a lazy Saturday for me and I wanted to buy books (novels) to read. It was raining too! I didn’t feel like going out of my place just o buy the books.. I surfed through flipkart and saw the books were in stock and were available for discount too. I ordered them on [...]
I was at this stationery shop and was waiting to get some photo copies of my documents, or should i say ‘xeroxed’. And as always i was staring impatiently at things kept in the shop. But to my surprise, i saw something what i never saw at any stationery shop in the past. A 5 [...]
It’s not easy to sell a product which is new and not so easy to even create one! Here is a good presentation I cam across on Slideshare and thought to share with you guys. Also check out : How to become successful Entrepreneur. What’s your take on this? Comment!
When we think of management we only think of Finance, Marketing and Human Resources as that is what we have been learning throughout our lives. But division of departments is possible only in large corporations. What about the small organisations who need to set up a foothold in the market? In case of services, it [...]