The business of film making is really picking up. It was Amir Khan who gave a lecture on Film Making to students at IIMA and this time it was Ritesh Sidhwani who spoke at Harvard India Conference 2012. Not only that but Harvard has conducted a case study on Excel Entertainment, production house co-owned by Farhan Akhtar and Ritesh Sidhwani.
Excel Entertainment has produced some of the best films in the Indian history like - Dil Chahta Hai, Don, Rock On!! and Zindagi Na Milegi Dobara. Majority of the films produced by Excel Entertainment have tasted success commercially.
Mukti Khaire, associate professor at HBS flew down to Mumbai from Boston for a week and was the faculty lead on the case. Khaire worked closely with Namrata Arora, associate director, Harvard University South Asia Initiative, during the case-writing process on Excel Entertainment. As part of their research, they did extensive interviews with Farhan, Sidhwani and other key members of the Excel Entertainment team. [source]
The case study will be taught to second year MBA students at HBS in early 2013.
Why according to you does a film succeed commercially?
A blogger friend of mine who blogs at MovieThread.com said:
- A film which appeals to majority of the audience
- Film with a good story line
- Actors and Actress of course
- Acting of the cast!
- Direction
- Conclusion
- Has practical application or no but must be liked by many
- etc…..
There are many more reasons but the major one being liked by audience. People will only watch what they love and like!
I am looking forward for this case study and update stuff here as an when it happens.
All the movies of excel internment are great. These movies are not only perfectly made but also well promoted. You will agree with words when you will analyse the box office success of all movies. Well, this case study will be interesting.
Indeed it would be a great case study!