ICICI Bank one of the India’s largest private sector bank, yesterday announced the launch of new technology-based initiatives to make banking simple and effortless for which it has rolled out 25 electronic branches and has launched many next generation banking solutions. Twenty five 24×7 Electronic Branches are located across 18 locations.
Speaking at the launch Ms. Chanda Kochhar, Managing Director and CEO, said, “We have always leveraged technology to make banking convenient and enhance the customer experience. Our continuing adoption of innovative technology reinforces our commitment towards improving and developing our relationship with our customers. The new initiatives are in line with our “Khayaal Aapka” philosophy of keeping the customer’s needs as the focal point of our business.”
The new initiatives launched are as follows:
24×7 Electronic Branch: ICICI Bank has launched 24×7 electronic branches which are one-stop shops for all banking transactions. Customers can transact on their own, at a time of their convenience, with the help of various automated devices and kiosks. The electronic branch offers the facilities of a cheque deposit machine, an interactive kiosk through which internet banking services can be accessed easily by just swiping a debit card, a cash deposit machine with instant credit facility and 24-hour video conferencing with ICICI Bank’s customer care personnel. Currently, there are 25 such electronic branches across 18 locations.
Tab Banking: ICICI Bank has launched Tab Banking, which gives a potential customer the convenience of opening his bank account at his or her home or office. Using a tablet equipped with mobile connectivity, our executive can scan the relevant KYC documents and click a picture of the customer, thereby doing away with the need for the customer to visit a branch. Further, this gadget can be used to provide a demo of our internet, mobile and phone banking solutions. It also offers immediate response and resolution to a customer’s queries. Tab Banking has been successfully rolled out in nine locations.
Bank-on-the-Move: ICICI Bank, in keeping with its commitment to reach out and facilitate banking in areas where there are no branches and ATMs, is launching a new tool called Bank-on-the-Move. This will be a POS terminal with an in-built GPRS and Wi-Fi connectivity to carry out various banking transactions in remote locations. This will allow customers to avail various services like instant deposit and withdrawal of cash along with receipts for the same, print out of account summary, opening a fixed deposit, issuing a demand draft and a host of other services. Thus Bank-on-the-Move can be used to reach out to potential customers in semi-urban and rural areas where there are no physical bank branches.
E-Locker: ICICI Bank has introduced E-Locker for its wealth customers. E-Locker is a virtual online locker, which is available on the ICICI Bank internet banking platform. The E-Locker can be used to safely store electronically scanned copies of important documents like legal agreements, policy documents, degree certificates and bank statements in various formats. The facility serves as a backup and retrieval tool for important documents and offers a storage space of 1 GB per customer. The E-Locker can be availed at no additional cost by our wealth customers.
Help-on-Tab: Enhancing the experience in day-to-day banking, ICICI Bank is launching Help-on-Tab that will allow its branch staff to pre–process customers’ transactions while the customers are waiting to get serviced in the branch. It will create a ‘Self-Service’ ecosystem that will reduce the servicing time for customers. The tablet will be enabled with in-built Wi-Fi connectivity, which will make it mobile and easy to operate.
The concept of Tab Banking has just picked up and has a long way to go. What Say??