Nielsen periodically releases data from its studies of consumer behavior online. Here are the latest findings regarding social networking, branding and world net usage.
Total Time Spent Worldwide
The average American spends more than 60 hours a month online. This is the equivalent of 30 straight days a year.
Social networking accounts for 22 percent of the time, and 42 percent is spent viewing content. Other activities, such as email, commerce and searching, accounts for 36 percent.
Among people who use the Internet, each person visits 2,646 Web pages on 89 domains and logs in 57 times per month.
Most Popular Brands
The percentage of all online users that visit Google is 82. The other top Internet brands include MSN/Bing (62), Facebook (54), Yahoo (53), Microsoft (48), YouTube (47), Wikipedia (35), AOL (27), Ebay (26) and Apple (26).
(Source)
What’s your take on this? I didn’t see India in the list though India is ranked 7th in internet usage.
Study on Indian Youth using Web 2.0
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