Like stock markets, the rule is, ‘Buy low, sell high.’
Lalit Modi and numerous others know about the cycle well while standing next to the cricketers when they are getting bashed from media, public and other national teams. Lalit Modis are ‘buying in’ the belief that the team will do well but in fact, they buy in the Indian cricket cycle.
The Indian cricket cycle based on Public sentiment has not let them down yet. It might seem that Public sentiment dictates a lot here but the truth is that it doesn’t have much choice. It is now almost taken for granted.
Point is, unless there is competition from another cycle*, there will be more opportunists taking advantage of Public sentiment.
* – Bollywood is not cyclic.
Good one Sumeet! These guys study all the cycles well
to be on a safe end at least financially 
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