Mom & Me a retail store by Mahindra group

by Mr. C on May 9, 2010

in India Inc

last week I had been to Thane and saw a retail store “Mom & Me” which is from Mahindra Group!

I was not aware of it before I saw it. I had never read about it!

Basically the store is for Mom and Children’s!  People say it’s innovative but I think there is nothing much special in it. You can find out clothes for ladies and babies any where in other retail outlets!

What exactly is the idea behind this? I don’t know ! The target audience is also relatively small in number.

But the store was well organised and also had many people visiting it!

Have to been to this store? Or are you aware about it? Do comment what’s your take on this store by Mahindra group!

Every one is in a rush to join the retail race. Let it be Aditya Birla Group, Reliance, Tatas or Mahindras!

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1 harrish May 9, 2010 at 1:44 PM

Gud article. I must say these retail stores are like a hanging sword for small retail stores, which is not a gud sign.

2 Mohit May 9, 2010 at 2:44 PM

As it is the actual purchase decision for household items is made by women n kids these days ..So no difference if a store is a normal one or specially for Moms n children.

3 Chirag May 9, 2010 at 3:48 PM

@ Harrish – Thanks! Agree with you.
@Mohit – Indeed no difference! Infact you should get every thing at a single place “One Stop Shopping”. You have done a project on Retail Sector in India Rite. So you master in this!

4 Nishant October 8, 2010 at 4:22 PM

Hey Chirag, Mom and Me is an interesting format catering to the premium class of India. You do not get clothes for maternity wear, ladies have ad the trouble of finding something fashionable to wear during pregnancy. Mom & Me bridges this gap.

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