Rahul Mahajan ka swayamvar (Season 2) is gaining more popularity than Season 1 by Rakhi (Who didn’t get married yet 
). This is a reality programme which come’s on NDTV Imagine. (I know I am telling this too late)
The reality show has almost come to an end. He (Rahul) would select one of the four brides to whom he would marry.
Sometime last week there was some one form “Max New York Life Insurance” who had come to the programme (episode) and gave details about a life insurance plan to him. (As shown on TV)
Rahul has said about “Max New York Life Insurance” a couple of times more in the serial. He said he likes Max New York Life Insurance.
This is a good marketing strategy of Max New York Life Insurance to sponsor a big reality show. I think it is a perfect steep taken by them. Infact Rahul used a name of a mobile (handset) company which I don’t remember!
The marketing done is perfect as they have found out perfect sponsors.
What do you think on such a kind of marketing ?
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