TCS Generation Web 2.0 Trends – a comprehensive nationwide study across 12 Indian cities reaching over 14,000 youngsters. The nationwide study captures the trends and pulse of the youth across India with a clear focus on information, technology and aspirations.
What the survey says ?
Google (41%) emerges as most preferred source of information for Indian youngsters in the age group of 12 and 18, largely studying in English medium schools, and living in urban India.
Kolkata (77 %) has the highest number of students using internet (Google + Wikipedia). Library usage amongst Cochin students is highest nationally (14%) while Bhubaneshwar (45%) and Lucknow (42%) lead in information sourced through television. Mumbai (12% ) youth prefer TV the least.
Social Networking Trends : Blogging in metros revolves largely around their everyday life. Bangalore is the blogging capital of India, with 66% of studentsbeing part of blogging / social networking scene, against 39% nationally. More students in Mumbai (60%) and Ahmedabad (57%) read about film and celebrity blogs than youth in any other city.
Bangalore and Hyderabad (33% each) students prefer blogging on studies and school, highest nationally. Orkut emerges the most preferred source for Social Networking nationally.
Mumbai is the only city where Facebookis more popular than Orkut. Cochin (8%) and Bangalore (9%) kids are most attracted to Secondlife, Myspace, and Podcasting. [Extract from ET.]
People find Facebook is more complicated to use than Orkut so it is not very popular in India.
See the trends in Twitter Usage in India.
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