Crisis Management Dominos.

Fun on YouTube for some disgust for many others. A couple of employees of Dominos in USA uploaded a pretty enraging video of them putting cheese into their noses before adding them onto customer orders. The thought is sickening enough for anyone ordering Pizza anywhere now, but for Dominos it is a bigger PR catastrophe, for in this case whatever their brand values stand, it can’t safeguard employee behavior against such brand identity.

Dominos reacts to it.

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Tagged as: brand identity, brand values, catastrophe, cheese, crisis management, customer orders, disgust, dominos, employee behavior, noses, ordering pizza, uploaded, USA, youtube