January 16, 2012
Ambush Marketing strategy has been on a rise since the last few years. It is a strategy where a brand attaches itself to a major event without actually paying the sponsorship fees. Samsung has been indulging in Ambush Marketing against Nokia and Apple from the quite some time. Well there were reports of Samsung ambushing [...]
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January 15, 2012
With 1,30,000 deaths annually, India has overtaken China and now has the worst road traffic accident rate worldwide reveals the World Health Organization (WHO) in its first ever-Global Status Report on Road Safety. Road safety is an intricate issue of national apprehension. With rising motorization at 10% compound growth every year and expanding road network, [...]
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